Lead Driver / Geo-Fencing
Win more local customers with geo-fencing and targeted offers on desktop and mobile
For most car dealers, consumer “showrooming” – shopping a competing dealer’s website while visiting a dealer’s showroom, is now the norm, not the exception. According to Google’s study “The 5 Auto Shopping Moments Every Brand Must Own”, half of all car shoppers use their mobile phones while on a dealer’s lot, and their top action is to confirm they are receiving a good price (by shopping competing dealers and 3rd party sites).
DealerOn’s platform gives our dealers the ability to conquest consumers who are “showrooming” (checking out their website from a competitor’s lot) by pushing targeted offers to website visitors, based on their actual location. Dealers can create any number and variety of offers that will fire only to visitors located within the dealer defined parameters (LAT/LON, plus a radius, 500 feet, one mile, etc., targeting that offer).
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