Signals
A personalized online showroom for every visitor.
DealerOn Signals creates personalized website experiences for every customer with highly targeted and relevant offers based on the shopper's individual history, behaviors and interests.
Consumers expect personalization and so many leading companies are using personalization:
- Amazon recommends books and other products to potential customers when they visit.
- YouTube recommends videos to viewers.
- TikTok plays videos they think that customers will want to view, as soon as they open the app.
- Netflix suggests TV shows and movies that you may like.
With the introduction of Signals, DealerOn follows this trend by enhancing our website capabilities for our customer.
Signals, in turn, can help eliminate friction in the buying process as customers can more easily be driven to the products and services that best fit their interests and needs, even over time as those change.
Why is personalization important?
Lowers acquisition costs by 50%
Improves marketing spend efficiency by 10-30%
80% of consumers are more likely to purchase when businesses offer personalized experiences
Customers can use Signals to create targeted content based on a broad range of audiences and shopper journeys, such as Lease Returnees, Trade-In with Positive Equity, or Service Interval Customers.